UK’s ‘Hardest Geezer’ visits FWA

By Laura Wackett

April 29, 2025

British endurance athlete is currently running the length of NZ

We were delighted to welcome British endurance athlete Russ Cook and his loyal team, Ben, Toby and Luca on the Tokirima Taster today. Russ, already famous for becoming the first person ever to run the entire length of Africa in 2024, is currently running the length of New Zealand, from Bluff to Cape Reinga. Tourism New Zealand chose us to be part of the campaign to promote NZ to the UK market but Russ also has a huge international following so we feel it’s quite the honour! An awesome effort from some incredibly talented people – keep going guys! Follow Russ and his adventures on Instagram @hardestgeezer or check out his You Tube channel

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